Many Western companies request market research on China, be it prior to entering the country or when considering an expansion or a change of strategy within China. Often this research is followed by a strategic assessment of possibilities, risks, and the various surrounding factors. China holds tremendous opportunities for Western firms, as long as the possible risks of an intended activity are assessed properly.

The Häger Group offers all these services. Through a network of local market research firms the Group can even offer solutions to small and mid-sized Western companies that are reluctant to obtain their intelligence through large international research firms.